YFG Tone and So London have joined forces for their latest release, U Snooze U Lose, a high-energy track that highlights their relentless work ethic and shared vision. This collaboration not only showcases their musical chemistry but also reflects the deep history they share as the driving forces behind Blue Chip NYC.
YFG Tone, the CEO and founder of Blue Chip NYC, has spent recent years focused on running the label and managing its roster of talented artists. While his main priority is building the label into a powerhouse, Tone still steps into the booth from time to time, not because he sees himself as an artist, but for his love of music and freestyling. More importantly, Tone records to demonstrate to other artists what’s possible when you have the right team backing you.
“There are many artists much more talented,” Tone says, “but when it comes to results, they cannot compete with Blue Chip artists.”
U Snooze U Lose is a testament to that statement, showing how strategic planning and execution, combined with creative talent, can yield superior results. Tone’s collaboration with So London—who was Blue Chip NYC’s first artist to release music under the label—continues to prove how far the duo has come since their early days.
In 2020, when Blue Chip NYC was still known as Blue Chip Media, Tone and So London were living together in Miami, working tirelessly to establish a presence in the music industry. Those long nights in their Miami apartment—recording, planning, and grinding—laid the foundation for what would later become a successful record label. For So London, this release is another step in a growing career, but for Tone, it’s a reminder of what can be achieved with hard work and the right support system.
Now, with U Snooze U Lose, YFG Tone and So London have delivered yet another track that encapsulates their hustle, creativity, and unmatched chemistry. The track isn’t just about music—it’s about the journey from humble beginnings to a thriving, results-driven label.
Stream U Snooze U Lose on all major platforms, and keep an eye on YFG Tone, So London, and the entire Blue Chip NYC roster for what’s next.
Interview with Benson (Blue Chip NYC's VP)
Q1: Why does YFG Tone continue to release music despite focusing on managing the label?
Although YFG Tone doesn't see himself primarily as an artist, his love of music and freestyling motivates him to occasionally step back into the booth. More than that, Tone records to show his artists what’s possible with the right backing and a strong team behind them. His goal is to demonstrate that while there may be more talented artists out there, few can compete with Blue Chip NYC’s ability to deliver results.
Q2: How has the partnership between YFG Tone and So London evolved since their early days in Miami?
Their partnership has evolved from two individuals hustling to break into the industry to two key figures driving the growth of Blue Chip NYC. During their early days living together in Miami, they laid the groundwork for what would become the label, developing a bond that has only grown stronger with time. Their shared vision continues to push them to create both impactful music and a results-driven label.
Q3: How does U Snooze U Lose reflect the mission of Blue Chip NYC?
U Snooze U Lose represents Blue Chip NYC’s ethos of hard work, consistency, and strategic execution. The track reflects the label’s journey, from its early days in Miami to its current status as a growing force in the music industry. It’s more than just a song—it’s a reminder that when you have the right team and a focused plan, you can achieve results that far outshine talent alone.